Greenville is the cultural and entertainment center and the heartbeat of the Upstate South Carolina region. With a strong vision and commitment to creating a vibrant downtown cityscape, Greenville is the cultural “hub” for all things art and music.

If you’re not a Greenville native or didn’t arrive here with one of the 230 international companies that have chosen Greenville for their headquarters, you probably visited here to ride the amazing Swamp Rabbit Trail or to take part in many of Downtown Greenville’s seasonal events or celebrations. Many of these festivals take place in the heart of the city along Main Street. Small shops, boutiques, restaurants, and breweries sit along the main thoroughfare behind towering trees and benches. Any time of year, you will find residents and visitors wandering from Falls Park along the Reedy River and sitting in outdoor cafes.